Marketing Sovversivo - ovisrevvoS gnitekraM
storie di marketing che hanno cambiato i mercati
I protagonisti e le storie in gran parte sconosciute o dimenticate che hanno sovvertito le regole e modificato la catena del valore.

Chi sono io. Difficile che abbiate sentito parlare di me. Tranne un migliaio di addetti ai lavori nel mio settore e altrettanti studenti che hanno seguito i miei corsi, pochi mi conoscono al di fuori del mio mondo. Da trentotto anni lavoro nel “marketing” anche se il 99 % della popolazione mondiale, compresa mia madre, non sa neanche cosa sia.Protagonisti e le storie in gran parte sconosciute o dimenticateche hanno sovvertito le regole e modificato la catena del valore.... …Continua
Tag: modificato
Iniziata da Gregory Miller in Fuori categoria 17 Dic 2010.
La volete sapere la verità? Siete sicuri di essere pronti a conoscere quello che si nasconde dietro la candidatura di Internet a Nobel per la Pace ? Ora possiamo rivelarvelo, dato che l’ambito riconoscimento non è stato assegnato a Internet bensì a…Continua
Iniziata da Marcello Cividini in Fuori categoria. Ultima risposta di Arnaldo Colombo 20 Ott 2010.
segnate qui la vostra mail per ricevere l'invito
Iniziata da Marcello Cividini in Fuori categoria. Ultima risposta di Emanuele 27 Nov 2009.
Carissimi,anche se con qualche tempo di ritardo sto completando il primo libro sul Marketing SovversivoMaggioli me lo pubblica con la grafica che ho scelto io, invece di impormi il barboso formato universitario.Ho scelto le prime venti storie che…Continua
Tag: Starbucks, Burghy, Melinda, Rana, Giovanni
Iniziata da Marcello Cividini in Fuori categoria 14 Apr 2009.
Benvenuto in
Marketing Sovversivo - ovisrevvoS gnitekraM
Post aggiunto da Norman Cescut il 14 Febbraio 2011 alle 11:45
Post aggiunto da lorenzo tubertini il 3 Settembre 2010 alle 12:04 — 1 Commento
Post aggiunto da bruna vergani il 15 Maggio 2009 alle 23:59
Post aggiunto da Marcello Cividini il 15 Febbraio 2009 alle 18:45 — 4 Commenti
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© 2012 Creato da Marcello Cividini.
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